“lululemon is great, but it’s so expensive.” I’ve heard it countless times. To them I suggest their Like New resale program. Good gear lasts. The longer it can stay out of a landfill, the better.

From his mesmerizing footwork to his signature smile and ‘Shaka’, Ronaldinho is everyone’s favorite football player. The 10R “City Collection” from Nike Football honored the Brazilian who made football fun again with a special edition boot for each of his first four stops along his club career: Gremio, Paris Saint-Germain, FC Barcelona, and A.C. Milan.

The coolest thing about working at Nike WHQ? The brilliant minds behind the products were just a quick campus bike ride away. To give their work the spotlight it deserved, I conducted the interviews and worked with my designer partners to bring the story to life.

The company trip to Cookeville, Tennessee happened before I came aboard, but I was able to live it secondhand through the photo, video, and interview content. Tracksmith’s wonderful editorial Journal work inspired this featured page for the Mat Fraser collaboration art collection from Ikonick.com.

There’s only so much a product description can say about a piece of visual art that you can’t get from looking at it. So why not use the space to tell a story?

There’s a lot more to Sneaker culture than sporting clean laces. So when my buddy Chase was out on vacation, filling in for him meant being more obsessed than the Sneakerheads. And thus began the rabbit-hole of internet research.

I few words I wrote for 46.4 million of Nike Football’s closest friends.

My first radio script, aided in part by my then creative director Joe Quatrone. This aired a mile above sea level on the airwaves of Colorado.

Na na na na na na na na na na na na na na na na, BATMAN! For Rocksteady’s game launch centering around the fearful antagonist Scarecrow, I wanted the copy to reflect the nature of the game. When email recipients tapped the CTA button, Scarecrow’s fear toxin was released, revealing a secret message in the copy.

What began with an afternoon of boredom, a discarded piece of butcher paper, and a black Sharpie turned into an ongoing practice of psychedelic calligraphy of song lyrics, poems, and passages.